Lower retail prices for Microsoft Vista
Feb 29th, 2008 by RedPepper
Microsoft Corp alleged on Thursday it plans to cut prices of its Windows Vista operating system sold at retail helping customers to switch to the newest version of Windows.
The world’s biggest software maker said it plans to lower retail prices for Vista in 70 countries later on this year when the first major update for Vista, known as Service Pack 1 (SP1) will be available.
Most consumers choose to purchase a new PC preloaded with the latest version of Windows.
In the United States, Microsoft will decrease prices for Windows Vista Ultimate, the company’s top-end operating system, to $319 from $399 for the full version and cut the price for an “upgrade” version to $219 from $259 for consumers who already run Windows XP or another edition of Vista.
It also cut prices for upgrade versions of Vista Home Premium, its mainstream product, to $129 from $159. The price cuts vary by country.
In emerging markets, Microsoft will stop selling “upgrade” versions of Vista, because, for many customers, it will be the first purchase of a genuine copy of Windows. The company will as an alternative sell Vista Home Premium and Home Basic, a stripped-down version, at the upgrade prices.